A fresh political clash is erupting on the right wing of UK politics, centered around the latest polling data from YouGov. The event has sparked a public war of words between the leading Reform UK party and the newly formed Restore Britain party.

Today, YouGov—one of the most reputable polling organizations in the UK—released its latest political survey. According to the data, Reform UK currently leads with 24% support. The Conservatives are in second place with 19%, closely followed by Labour and the Green Party tied at 16%, and the Liberal Democrats at 13%.

Most notably, the Restore Britain party was included in a YouGov poll for the first time and immediately registered 4% support.

The leader of Restore Britain, Rupert Lowe, celebrated this as a “big win” and “very important news.” On social media, he emphasized: “4% in our first ever poll with them. We became an officially registered political party just over two weeks ago, this has never happened before. Hundreds of branches are already set up, 127,000 members… Other polling companies must now do the fair thing and include us. The media blackout must now end.”

Restore Britain’s immediate plan, according to Lowe, is to “decimate the failed establishment parties” in the Great Yarmouth local elections this May, before taking the movement national.

Restore Britain’s rapid rise appears to have caused unease within Reform UK. Reform representative Matt Goodwin publicly criticized and belittled their new rival.

Goodwin dismissed Restore Britain as “a bunch of unknown amateurs” and mocked the party for fielding just 10 candidates in Great Yarmouth. By comparison, he stressed that Reform UK—the party that recently defeated Labour in Manchester, won in last year’s local elections, and is leading national polls—is fielding 5,000 candidates across the country.

“Never forget that going viral online is not the same thing as building a serious political machine,” Goodwin declared. “Britain is in the last chance saloon, we don’t have time for inexperienced amateurs.”

Goodwin’s comments immediately faced pushback. Charlie DS, a member of Restore Britain, fired back sharply: “If we really were irrelevant, you’d just ignore us. We’re building the biggest anti-establishment movement in modern Britain, meanwhile your party is standing foreign nationals—the same foreign nationals a Reform government would apparently ban from voting.”

Many political observers note that the fact Reform UK—a party that also started from scratch—is taking the time to attack a two-week-old party indicates that Restore Britain is beginning to exert real pressure on the right-wing political chessboard, signaling a fierce battle for votes in upcoming elections.