BREAKING: Melania Trump’s Documentary Is Flopping — And Republicans Are Allegedly Buying Tickets to Hide It

Welcome back to another breaking story — and on this Trump Thursday, the spotlight isn’t on Donald Trump himself. At least not directly.

This time, it’s Melania Trump.

But as always, Donald Trump is never far from the story.

Melania Trump appears to have fully embraced the Trump-world mindset: the belief that every idea she has must be a good idea — simply because it’s hers. In that universe, criticism doesn’t exist, failure is always someone else’s fault, and reality is optional.

That mindset may explain why Melania reportedly believed that her documentary film, Melania, would be a cultural event. According to her own words, the idea came naturally to her. The book was a “huge success,” she said. Fans wrote letters. People wanted more. And so, in her view, the next logical step was a movie.

What could possibly go wrong?

Plenty, as it turns out.

According to multiple reports, Melania Trump’s documentary is struggling badly at the box office — not just in the United States, but internationally. And the response from Trump-aligned political circles has allegedly crossed into damage-control theater.

Sources claim Republican-affiliated clubs have been quietly buying up blocks of tickets, sometimes entire screenings, in an effort to make the film appear more successful than it actually is. The goal isn’t enthusiasm. It’s optics.

“This isn’t organic demand,” one insider told Rob Shuter’s Shooter Scoop. “It’s about optics. Empty theaters look terrible.”

That assessment appears to match the data. Even with tickets offered at steep discounts — and in some cases, for free — interest reportedly remains low. In several locations, people are said to be declining tickets altogether, especially when asked to provide personal information to reserve a seat.

One source described it bluntly: “They’re struggling to give the tickets away.”

The situation has become even more embarrassing overseas. In the United Kingdom, where the film is scheduled to screen in over 100 cinemas, ticket sales have been described as abysmal. Social media users began tracking ticket availability and posting screenshots showing empty seating charts, sometimes with just one or two seats sold per screening.

The online reaction was swift and merciless.

“They spent over $35 million marketing the Melania Trump movie in England,” one user wrote. “It resulted in one ticket sold. One.”

Another joked, “Who bought the ticket? It may be a collector’s item.”

Others reported checking their local cinemas only to find entire showings untouched, relegated to the smallest rooms with a few dozen seats.

The irony is impossible to ignore. Amazon MGM Studios reportedly spent approximately $35 million marketing the documentary globally. And yet, the audience doesn’t seem to exist.

This hasn’t stopped Donald Trump from stepping in — as he always does — to try to force enthusiasm where none naturally appears. Insiders describe a behind-the-scenes push to ensure friendly audiences, sympathetic venues, and controlled optics. It’s a familiar Trump tactic: if reality won’t cooperate, stage-manage it.

Meanwhile, Melania herself appears undeterred.

Just days ago, she praised the film following an in-house screening at the White House, calling it a “historic moment” and celebrating the presence of friends, family, and “cultural iconoclasts.” In a post on X, she framed the project as deeply meaningful, enduring, and misunderstood by what she implied was a hostile media environment.

Critics, of course, are not buying it.

The film’s official description promises an inside look at the first 20 days leading up to Donald Trump’s second inauguration, told from Melania’s perspective. It claims to feature critical meetings, private conversations, and never-before-seen moments as she navigates a return to the White House.

But audiences don’t appear curious — or interested.

And that may be the most telling part of all.

Melania Trump has long projected distance, detachment, and indifference — famously captured by the jacket she once wore emblazoned with the words, “I really don’t care, do u?” Now, the response from the public seems to mirror that sentiment back at her.

This isn’t outrage. It isn’t controversy. It isn’t even backlash.

It’s apathy.

In politics and media, that’s the worst possible outcome. You can survive criticism. You can even survive mockery. But when people stop caring entirely, there’s nothing left to spin.

Despite the marketing blitz, the insider buyouts, and the manufactured enthusiasm, Melania Trump’s documentary is shaping up to be exactly what critics predicted from the start: a vanity project searching for an audience that simply isn’t there.

And no amount of Kool-Aid — or ticket-buying — can change that.